The Upcoming Missoni Target line

So what do we do when we crave a fashion brand whose signature design cost way too much for the average joe, we wait for them to hit our local stores. Many designers have been collaborating with department stores to bring affordable high fashion items to the masses. The latest collab is between Missoni and Target.

Many designers struggle with their collections when switching high fashion to mass-market appeal to not sacrifice too much quality, the Missoni collection has some great pieces  especially at prices less than $100.

Go see the full collection here, will you be buying? Take a look at the missoni heritage video…

The Missoni family used Italian films from the era 1960s as a reference point for its upcoming Target collaboration. In this video that debuted exclusively on, the heritage brand’s ambassador, Margherita Missoni, shares the backstory of the classic Italian brand’s 400-piece collection, set to launch September 13 online and will be there until October 22, or until supplies last.